Public Relations Coordinator

Position Summary

The Public Relations Coordinator (PRC)reports to the Director of Development and is responsible for increasing museum visibility and awareness by crafting marketing and public relations strategies to diverse audiences that include customers, prospects, funders, employees, suppliers and distributors, the media, social media, government and the public. This individual develops strategies and executes advertising, public relations, and marketing campaigns that build relationships and promote the museum brand to public and private sector stakeholders.  


Primary Responsibilities

The Public Relations Coordinator, in consultation with the Director of Development, conceptualizes and implements strategic communications plans that market and promote a positive view of the museum, and the museum’s exhibitions, and programs. The PRC must ensure that all forms of media and communications, including print, broadcast, social media, and internet materials, build and maintain the museum’s reputation and brand. The main responsibilities of this position are to

  • Coordinate public relations activities for all museum departments;
  • Establish a comprehensive media contact list and build relationships with key media;
  • Create and distribute Press Releases and media alerts;
  • Coordinate interviews and photo/video shoots, serve as spokesperson when necessary, and write talking points, crisis communications, and speeches;  
  • Manage content on the museum web-site;
  • Design and lead the production of publications, advertising collateral, press releases, and social media;
  • Develop creative print and graphic promotional materials for successful internal and external communications;
  • Plan, negotiate, place and track traditional and non-traditional paid media buys;
  • Monitor public relations communications, analyze effectiveness, review and analyze website and social media usage and effectiveness, and;
  • Write reports detailing public relations outcomes.


Skills and Qualifications

·      Bachelor’s degree

·      Three to five years of experience in public relations

·      Experience in media planning, marketing, and advertising

·      Excellent writing and verbal communications skills

·      Proficient with Microsoft word, Adobe, Excel, and Photo Shop  

·      Ability to manage website content


Salary is commensurate with experience. Maryland State benefits.  Send resume, cover letter, 3 professional references, and work samples to or mail to: MAAMC, 830 East Pratt Street, Baltimore, MD 21202, Attn: Human Resources. No phone calls please.


The Maryland African American Museum Corporation provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability.